tjallamalla is a cloth retailer in Stockholm, Sweden. They work according to the same principles as an indie record label – when they find good up and coming cloth designers, they will pick him/her up and give them the opportunity to sell in their store. Tjallamalla has a strong brand and the people who work there are driven by a genuine love for art, fashion and clothes. This is a short summary of the schoolproject that grew into a paid freelance project spanning over a couple of months: Read more…
